3 Important SEO Strategies In 2013
We know that everyone wants to see his site on the first page of Google search results. For this purpose, site owners do off-page and on-page activities to optimize their websites. But, the main thing is, are we doing SEO in right manner and under the guidelines of webmasters? It would be very difficult to answer this question as most of the site owners follow what other people or site owners are doing.
Remember, SEO has a very dynamic nature and all major search engines especially Google contentiously make changes in its algorithm to show most appropriate and relevant results on top of its organic listings. As we are in 2013, so, the past strategies are obsolete and new strategies are working well to achieve higher ranking in the Google search engine. In this article, you will learn 3 important strategies for your website to rank well in 2013.
Use Unique Content
First and major thing to achieve success in 2013 for your SEO efforts is to create unique and fresh content. In order to gain trust and reputation, your website must have unique and quality content. So, whether you’re creating a web copy or writing for link building campaigns, make sure that your content has useful information, no grammar errors, and it is 100% unique. Also, from now, you need to focus on content creation with proper images; bullets and it must be easy to read.
High Quality Link Building
Now in 2013, rules are almost changed, now you cannot create low quality links for your website. You can do forum posting, blog commenting, web 2.0 creations and guest posting in your link building campaigns. Another important thing is to acquire links from the sites/blogs, which are related to your website. For example if your website is related to healthcare then never get links from sports or travel related sites/blogs because it can flag your link as spam.
Now, you can drive the long tail keyword from the primary or main keywords and can get ranking with these long tail keywords easily as there is also no very high competition on these keywords. Therefore, in 2013, make sure that you are creating content around the long tail keywords and then acquiring links. They look less suspicious and do not come under the radar of exact keyword match or over optimized keywords penalty. The best ratio of such keywords is around 20-30% in your link building campaigns.