Choosing Keywords for Your Domain Name
An effective domain name
must be rooted in the vision of what you want your website
to be or become.
Before settling on a domain name
you should consider your site concept
, which is the central idea or theme of your website
Staying consistent with your site concept
will help introduce you and your website
to your viewers/visitors, build and strengthen your reputation and credibility.
All good domain names
are spawn from a sturdy "USP
:" your unique-selling-proposition; which is the unique spin or selling point you will utilize to communicate your site concept
and provide your information.
It is because of this that domains
that have the main keyword
in their names usually tend to be more successful.
Therefore, if you are starting the process of launching your new brand, your brand-name could very well make a strong domain name
Firstly, perform a search to find the strongest keywords relevant to your site concept
, helping you create a domain name
that has an excellent keyword
that is relevant and rooted in your site concept and brand.
Such a tactic will help your domain rank
on a higher scale on your visitors search results.
When you research the availability of your domain name
ideas you also need to look for trade mark infringement.
It will do you no good getting into legal trouble the moment you decide on and use your domain name
. Therefore, take this precaution to avoid any dire mistakes.
Next, try to select keywords
for your domain
that effectively convey the overall idea/theme of your website
This way your domain name
will be directly associated to popular searchers within your forte and will help drive traffic to your website
Also try to pick out names that are easy to remember.
It is more than likely visitors won’t be returning to your site
if they can’t remember the name.
In addition, consider eliminating all hard to spell words from your domain name
as they may lead to "problem loading page
" or "server not found
” pages, causing unnecessary frustration for your visitors.
And most importantly a domain name
serves as an identifier for your website
. Therefore be original, do not try to register a domain name
that’s already been taken and registered under a different user.
It makes you appear unprofessional, and embarrassingly mis-informed about the process of building up your website