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Choosing Keywords for Your Domain Name

Choosing Keywords for Your Domain Name

An effective domain name must be rooted in the vision of what you want your website to be or become. Before settling on a domain name you should consider your site concept, which is the central idea or theme of your website. Staying consistent with your site concept will help introduce you and your website to your viewers/visitors, build and strengthen your reputation and credibility. All good domain names are spawn from a sturdy "USP:" your unique-selling-proposition; which is the unique spin or selling point you will utilize to communicate your site concept and provide your information. It is because of this that domains that have the main keyword in their names usually tend to be more successful. Therefore, if you are starting the process of launching your new brand, your brand-name could very well make a strong domain name as well. Firstly, perform a search to find the strongest keywords relevant to your site concept, helping you create a domain name that has an excellent keyword that is relevant and rooted in your site concept and brand. Such a tactic will help your domain rank on a higher scale on your visitors search results. When you research the availability of your domain name ideas you also need to look for trade mark infringement. It will do you no good getting into legal trouble the moment you decide on and use your domain name. Therefore, take this precaution to avoid any dire mistakes. Next, try to select keywords for your domain that effectively convey the overall idea/theme of your website. This way your domain name will be directly associated to popular searchers within your forte and will help drive traffic to your website. Also try to pick out names that are easy to remember. It is more than likely visitors won’t be returning to your site if they can’t remember the name. In addition, consider eliminating all hard to spell words from your domain name as they may lead to "problem loading page" or "server not found” pages, causing unnecessary frustration for your visitors. And most importantly a domain name serves as an identifier for your website. Therefore be original, do not try to register a domain name that’s already been taken and registered under a different user. It makes you appear unprofessional, and embarrassingly mis-informed about the process of building up your website.