pinterest
is one of the latest and most popular
social networking that has been making headlines over the last few months.
Today it's making great strides in the world of
social networking and is serving as fordable competition to big
social media networks like
Facebook,
Twitter, and
LinkendIn.
What sets
Pinterest apart from its counterparts is its exciting features that have been well accepted among millions of users from around the world.
Users can share and discover new interests on this
social networking site on a visual basis.
This
social networking site puts prominence on posting images and videos to share information.
You can either post images from your computer or images that you find on the internet by using the
Pin It button or
Pinterest bookmarklet.
Pinterest can be an effective tool for
marketing your business and reach out to your target audience on a global scale.
Pinterest offers several benefits as mentioned below:
Traffic: Today various businesses have a website where they share information about their products and services.
Pinterest can be of great service to help drive traffic to your business
website and raise sales and profit.
Many
social networking experts believe that this specific platform works best in directing traffic to your
website compared to other
social networking sites such as
Facebook or
Google+, although this will solely depend on how effectively you are able to use these sites and on individual businesses.
Building Links: Pinterest can also help to build links for your website which contributes to traffic generation.
You can use the
Pin It button on all your
website pages as each of the pins include a link back to your site.
These links are no follow links and have no direct impact on the
SEO (Search Engine Optimization) of your site.
However, it is still a valuable marketing strategy as people can reach your
website just by clicking on any one of your pins.
Social Sharing: Pinterest enabels its users to log in using their other
social networking profiles like that of
Facebook or
Twitter.
Connectivity is an important ingredient of success with any
social media network and
Pinterest has made certain that its users can easily stay connected.
Additionally
Pinterest can help in
marketing your business though:
Attractive Visual Content: Pinterest is a
social network that functions on images.
Therefore you need to post great, appealing visual content on your
pinboard to get the best results for your business.
More and more, companies are realizing that featuring visual content online is a powerful
marketing strategy and
Pinterest is an excellent platform on which to do and excel in this specific marketing field.
User-Generated Pinboard: You can create a user-generated
pinboard which encourages other users to post their own pins to your
Pinboards.
This includes fans and customers in your
marketing campaign which can be highly beneficial for your business.
The more you can include others, the better.
You could even utilize customer testimonials in a creative way by encouraging users to pin images to show how your brand has impacted their lifestyle.
Get Information About Buyers: Pinterest is a great
marketing tool which can be used to gain insight into the interests and needs of your potential customers.
You can read their
pinboards to know about their interests and needs which can help to grow your business.
Get your account on
Pinterest today and make use of all its features.
