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Web Designing & Internet Marketing Blog | IBIS
Making Your Website More Popular

Making Your Website More Popular

Creating a website is perhaps the simplest step, supplying it with the appropriate tools that serve to help it grow and accrue a wide, diverse fan base is where it starts to become difficult. When making a new website, especially one of business, it is essential to bring in traffic to your website in order to expand your business. Because as we know the Internet is ripe with thousands upon thousands of websites however, most of them do not have the know-how of making their respective website grow in popularity, which is accruing more and more traffic. Therefore below are some useful tips designed to bring in a consistent, heavy flow of traffic not to mention returning visitors to your website: Appealing Layout and Design: When creating your website it always best to provide it with a well-thought, sleak, well-balanced layout with appropriate color schemes and combinations. Making a website visually appealing translates into making it easy to navigate and understand. Everything should be taken into consideration when designing your layout as it is the very first aspect your visitors will see and decide whether they want to see more or less of your website. PPC Advertising: Google AdWords is the best known option if you wish to bring paid traffic. Pay-per click (PPC) advertising can also bring in a lot of traffic if you plan your advertising campaigns correctly. While you may have to spend a good amount, there are options in Google AdSense to limit the amount you spend daily based on your budget. Ads should be eye-catching with appropriately selected keywords that target a certain demographic in order to generate better results. This can be utilitzed to bring in initial traffic as SEO takes some time, sometimes months before bringing in large amounts of traffic. High-grade Content: The content of your business’s website should be tailored and suited to your target audience. Your ability to manage content should be predicated on keeping up to date with relevant, valuable information about your company, its products and services, which are informative and useful to customers. Focusing your content on specific pages on your website like about us, home page, products list, service list, privacy policy, terms and conditions, contact information, should be structured with clarity, transparency, and straightforwardness. SEO: Search Engine Optimum (SEO) helps promote your website on major search engines such as Yahoo or Google. Through use of specific keywords, SEO can help generate organic traffic as a website becomes more and more popular. There two things to consider when dealing with SEO. First, ‘on-page optimization,’ this includes your title tag, H1 tag, use of selected, and proper keywords that are to be followed. Second is ‘off-page optimization,’ this means you should have numerous incoming links from highly ranked and identical category websites. The process of SEO can be daunting and frustrating, but the rewards are high. Therefore, if you are not equipped to handle SEO, look and hire SEO experts. Publicity: Use major social media networks like Facebook and Twitter to really boost your online presence. Give users the easy option of following you and secure a wider audience. Consistent Updates: It is extremely important to maintain a consistent update of your website. Posting new content, sharing the latest information, posting videos/photos relevant to your content all serve to keep your visitors engaged and up to date. It is also important because search engines like Google give more importance to websites that update on a regular basis compared to those that don’t. Therefore updating regularly will also help boost your SEO .