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Web Designing & Internet Marketing Blog | IBIS
Maximizing Profits and Credibility

Maximizing Profits and Credibility

Writing an article related to your business is never easy. If you’d like to earn some profits from your article you could always promote your products and services at the bottom of each article. However, it is best to make sure that specific product and/or service is relevant to the article itself. By matching your product or service to the written piece, your chances of getting a click through increase significantly. But if your product/service doesn’t relate to the article in any way, shape, or form then it is best to exclude it or associate it to another article where it is relevant; for marketing via articles is an effective way of generating profit. Below are a few tips that will help guide you in writing a strong, successful article for your business.
  • Research: Sometimes writers prefer to write only what interests them.
This isn’t always necessarily a good thing. A more effective way is to write about what your audience is interested in. Therefore, in order to know what topic(s) your given audience is interested in it would be beneficial to conduct some background research. Visiting forums, community message boards, chat rooms and even media like the newspaper or TV can all give you a sense of what your audience is looking for and interested in and how you can provide it to them.
  • Title: Selecting the appropriate title for your article maybe one of the most difficult and important things to do.
It has to be something that is able to capture your audience’s attention and peak their interest to find out more. Often times a title can either be a hit or miss, which is why you should take time to carefully think about the title of your article and how you can communicate the premise of the article (by use of the title) to your reader that does not turn him or her away.
  • Body: Some articles already have a sale price and advertisement to go along with it.
Most readers are aware of these kinds of articles and will go to great lengths to avoid them. Educating your readers with facts and information boosts the interest level of your article. After they read a quality article that you've written, your credibility surges, as they will want to read more. However, if you churn out a poorly written article, chances are people will not take your business seriously and will likely not read anything else that you post. Therefore take the necessary time when it comes to writing. Online businesses require well written articles to beef up their sales and credibility. Article marketing has grown, playing a major role and serving as a helpful marketing tool. Therefore it is essential that you write and present a well-rounded article that captures and retains an audience’s attention span.