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Web Designing & Internet Marketing Blog | IBIS
Sidestepping a Social Media Burn-Out

Sidestepping a Social Media Burn-Out

One prominent obstacle businesses face when beginning to work toward having an online presence via social media and a marketing plan is having solid, interesting, relevant content on a consistent basis. Due to the real-time and never-offline make-up of social networks there is a tremendous amount of pressure on businesses to provide pertinent and valuable information to their audiences on a daily basis. It is only natural that most of these social media endeavors end up in exhausted content resources and are eventually abandoned all together. One way of preventing a social media meltdown is by reusing your previous content. You don’t need to come up with witty, insightful tweets or posts every single day just to appease your audience. It’s only a matter of reusing valuable content in a way that is fresh or with a different view than when it was last written and posted. Therefore, in order to reach a wider audience with information and assets which are already available to you, here are a few basic steps to make sure your plan is equipped for neutralizing any possible social media breakdown. Create a calendar to keep track of your activity across all the social media platforms you utilize. Allocate topics - product promotions, new tools in your industry or even a basic customer appreciation week. If you know what you're going to be talking about it is easier to retrieve that content from your archives. Determine exactly what content to reuse. You want to select the kind of content that retains its value long after it's been published. Think tips and tricks posts, opinion pieces, or industry insights here. A useful tip is to rewrite a couple of new headlines to introduce a new insight. Finally make sure it works towards your brand's goals. Why are you on social media? Is it to drive traffic to your website or blog? Try reusing archived posts and guest posts. Is it to get new customers? Maybe you'll want to consider reviving an old landing page. Just keep in mind that you are running your business for a reason and just because social media is a 24/7 platform doesn’t mean you have to be. Take your time with your content, organize and structure your social media plan that fits with your business goals and outreach to your audiences.