Sidestepping a Social Media Burn-Out
One prominent obstacle businesses face when beginning to work toward having an online
presence via social media
and a marketing plan is having solid, interesting, relevant content on a consistent basis.
Due to the real-time and never-offline
make-up of social networks
there is a tremendous amount of pressure on businesses to provide pertinent and valuable information to their audiences on a daily basis.
It is only natural that most of these social media
endeavors end up in exhausted content resources and are eventually abandoned all together.
One way of preventing a social media
meltdown is by reusing your previous content.
You don’t need to come up with witty, insightful tweets
every single day just to appease your audience.
It’s only a matter of reusing valuable content in a way that is fresh or with a different view than when it was last written and posted
Therefore, in order to reach a wider audience with information and assets which are already available to you, here are a few basic steps to make sure your plan is equipped for neutralizing any possible social media
Create a calendar to keep track of your activity across all the social media platforms
Allocate topics - product promotions, new tools in your industry or even a basic customer appreciation week.
If you know what you're going to be talking about it is easier to retrieve that content from your archives.
Determine exactly what content to reuse.
You want to select the kind of content that retains its value long after it's been published.
Think tips and tricks posts
, opinion pieces, or industry insights here.
A useful tip is to rewrite a couple of new headlines to introduce a new insight.
Finally make sure it works towards your brand's goals.
Why are you on social media
? Is it to drive traffic to your websit
e or blog
? Try reusing archived posts
and guest posts
Is it to get new customers? Maybe you'll want to consider reviving an old landing page.
Just keep in mind that you are running your business for a reason and just because social media
is a 24/7 platform
doesn’t mean you have to be.
Take your time with your content, organize and structure your social media
plan that fits with your business goals and outreach to your audiences.