Web Designing & Internet Marketing Blog | IBIS


Many businesses utilize a newsletter as a key marketing tool. A newsletter allows you to stay firmly in touch with your audience and subscribers and can be easily distributed via e-mail. Considering the fundamental of what exactly is a newsletter? It is a valued way to keep in touch with clients, enable you to present and add value to your products and services, introduce and work with new professionals, introduce and promote new products and services, further developing a close relationship with your clientele, and a highly effective follow-up tool designed to sway any hesitant newcomers to commit to your business by getting to know you and your business through a newsletter. Your newsletter regularly exposes you and your business to your clients, effectively reminding them of what you can do for them. For every month that goes by, if you're not reminding your clients of your existence, you are most likely to lose 10% of them. This is especially true for those people on your list who have expressed an interest in what you do, but have not yet engaged your business for its services. It’s been estimated that a potential customer has to see your message 7 to 10 times, before fully registering and reaching out to you. Therefore, a monthly newsletter is a great way to stay relevant and in the eye of the consumer until they make the decision to engage with you and your business as you continuously update them with new offerings and services you’re providing. Another key feature of a newsletter is it can efficiently apply and impart your knowledge to your audience. As you it is in your best interest to regularly send out newsletters to your clients, and to all those potential customers who have expressed interest, but have yet to commit; it would be wise to send your newsletter to colleagues in non-competing businesses that share the same client demographics as you do. Additionally, sending your newsletter to journalists or a journalistic publication is useful as well. When you come to create or write your newsletter, don’t be afraid to loosen up. A best way to write is to visualize talking to a friend. Do what you can to make your pieces relevant, useful, informative, and interesting to the reader. When attempting to find unique content there is nothing worse than sitting down to write your next newsletter, and all you have staring back at you is a blank page. Therefore, whenever you come across interesting pieces of information put them aside in a separate folder. This is known as a 'swipe' file. You aren't going to plagiarize the information word for word, but they will serve as a source of inspiration for you should you later need it. These can be:
  •  Relevant articles from magazines.
  •  Celebrity stories related to your services.
  •  A good question from a client you answered well.
  •  Seasonal tips.
  •  Trade journal pieces on new research / latest trends.
  •  Testimonials.
Your suppliers can also be a viable source for your newsletter. Every so often they will provide marketing pieces and images on their products/services. You will need to edit these to make them relevant for your audience. Select the relevant benefits and put them into bullet points. Provide plenty of tips and 'insider secrets'. Fill your newsletter with relevant information that gives real value because people don't want to be pandered to, but are keen for relevant information, and a newsletter gives you the appropriate medium to provide that information.