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Web Designing & Internet Marketing Blog | IBIS
Using Social Media as a SEO Strategy

Using Social Media as a SEO Strategy

More and more online businesses are making use of the medium of social media to help enhance their marketing campaigns and attract more customers. Your website is essentially your home base where potential and returning customers come to see you and your service/product out. By using social media you can build a lasting relationship with your customers as news and developments of you business can be easily disseminated on your customers’ wall or news feed. Social media also allows customers to interact with you by asking questions and awaiting your feedback. This produces a personal relationship that, when used correctly, will build customer loyalty and lead to a consistency in sales. Some of the advantages to integrating social media into your website design can be found below. Sharing Possibilities: The possibility of sharing opportunities via social media is perhaps the single most important and attractive feature of the medium; and is important to incorporate within the framework of your website. It permits users to share what they find interesting on your website with their family and friends, thereby giving you even more exposure and multiplying your pool of potential customers, all directed on helping to build, expand, and showcase your brand at no added financial cost. Additionally, the more your page gets shared the better your ranking on Google or some other major search engine becomes. Effectively utilizing social media is a simple way to drive traffic to your website, decreasing your need for other complex SEO management techniques. Comments: Whenever your website page is shared, the comments on your product or service are very indicative of where your business stands. Positive reviews and satisfied customers are your best and most proficient marketing strategies. Moreover, they are free and effective. Most visitors to your site are affected by comments made by others. However, there are certain disadvantages when having an open ended comments section. Negative or unprofessional comments can have a negative impact on your reputation. Therefore, it is important to require visitors to use their real names to ward off any irresponsible or offensive comments. Using Social Media Logins: Using social media logins is becoming more and more trendy. Allowing visitors to use these logins removes the need to enter a new set of identification to post a comment or share a page. This smoothens the process of word-of-mouth marketing and, simultaneously, promotes it. It also enables a more personalized interaction and cheaper maintenance costs. And while the general make-up of online businesses is ever-growing and changing some basic marketing principles like build your brand, expand your potential customer base and drive more people to your website, remain the same; and can be greatly achieved and effective through social media.