Pay Per Click (PPC)
Pay Per Click: Advantages & Disadvantages
and Search Engine Optimization (SEO)
are two of the most effective website marketing methods used by the website owners. Both methods aim to rank your website higher in the results of major search engines like Google, Bing, and Yahoo. Both methods drive traffic to your website as well.
Now question is what makes PPC
technique different from SEO? Well the simple answer is PPC
strategy takes few minutes to set up whereas SEO can take months to show results.
Advantages of PPC Strategy
marketing strategy can be extremely useful for the website and online business owners only when it is executed in an appropriate way. Given that you have complete knowledge of how PPC
works and you spend some time in monitoring of your pay per click campaign, it offers you many advantages.
The best advantage of PPC
marketing strategy is that unlike SEO you do not have make changes in the Meta or content of the web page you want it to rank high in the results of search engine.
Another major advantage of PPC
marketing strategy is that it is easy to execute and takes less time to show results as compared to the SEO. For PPC, you just have to bid for a specific keyword, search term, or phrase. As you will pay the fee, your website advertisement will be up and running.
It also gives you flexible choices like pausing, testing, and deleting. For example, if you find that a particular keyword is producing results so you delete it with ease. Moreover, in PPC
you are responsible for paying against the click. There are no extra charges for ad view and ad impression.
Disadvantage of PPC Strategy
As we, all know that everything has its positive and negative points. Similarly, PPC
marketing strategy has also its negative aspect. The main disadvantage of PPC
is the bidding war. The positive of your website goes down when someone bids higher than your bid.
Therefore, if there is a competition, the PPC
marketing strategy could be extremely expensive. For small businesses, it might not be feasible, as it needs a separate budget. Moreover, sometimes your competitors deliberately click on your PPC
ad, which only adds to your PPC
Now in the end, you might be thinking that if PPC
marketing is quite expensive then why website owners, especially online business owners use it. Well, despite of the cost, still PPC is considered the best marketing strategy as compared to the SEO when it comes to get the quick results.
Keep in mind, for effective PPC
marketing campaign; you have to be specific in your keyword selection and ad creation to ensure that your targeted audience can access your website.