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Web Designing & Internet Marketing Blog | IBIS
SEO and Social Media

SEO and Social Media

Search engines are continuously trying to increase the search relevancy experience for users and are updating their databases much more often. With search engines becoming strict about link building policies and content usage, website owners now need to carefully plan their SEO and digital marketing strategies. Social media powerhouses like Twitter and Facebook has forced search engines to supply additional credit to social media activities. SEO and social media are regarded as a perfect match. By incorporating social media with SEO, companies can get that much closer in achieving their digital marketing goals. Below are some key points that you should keep in mind when merging social media and SEO marketing strategies: Choosing the right words: Select appropriate keywords people would normally use when putting in a search on social networks. But keep in mind that you don’t need to create a huge list of keywords because around 40 percent of users access social networks via their smartphones and cell phones and don't like to waste too much time typing much while searching. You can use Google Analytics to obtain a better understanding on which keywords would be most useful and viable for your visitors to find you. Generating a social presence: Establish your business on all major social media interfaces. You don’t have to register onto every social media outlet, just the ones that can bolster your business and make you relevant and accessible to your audience. However, simply creating profiles on social networks is not enough. You need to actively engage with your user community with content that adds value and helps you in reaching out to prospects. Content marketing approach: Create optimized content which can be easily shared through social media outlets. Employing such a method can usually result in a rise of visitors to your website. Content should be compelling, up-to-date, and include target keywords within. Blogs, videos, articles, whitepapers, recorded events links are some of the most effective content for social marketing. Your updates and posts should be designated with hash tags, denoted by a preceding pound sign (#), on target keywords. Website optimization for social media marketing: Be sure to link your website and company blog site to all major social media channels. You should also enable users to share your web pages or blog posts to help promote business. Set targets and goals for social engagements and discussion: Setting targets for new followers, replies/comments, favors/likes, enquiries, leads, and sales can help you calculate the ROI from social activities. Social media activities take a considerable amount of time, efforts, and resources. Try integrating these targets with SEO and sales targets and ultimately with business goals.