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The Do’s and Don’ts of Twitter

The Do’s and Don’ts of Twitter

Like any successful business you’ll want to have as many active and engaging social media accounts that promote, market, and share your business’s products and/or services. Today this micro-blogging platform has emerged as the center of social networks to connect with friends, communicate with the general public and customers. With the 140 character limitation you must ensure you deliver creative, informational, relevant, and valuable tweets that can potentially attract more followers and expand your business outreach to the global community. However, this all depends on how you operate your business account, as it is easy to make mistakes and become a source of irritation rather than a source of value to some people. Therefore here are a few Do’s and Don’ts on Twitter: Do have an appealing Bio: You have to a short, concise bio of 140 characters that describes you, your company, and what your goals are. People will get a quick idea about who you are and what you stand for therefore be sure to make a solid, accurate bio that will resonate with other Twitter users. Do Follow People, but not everyone: If you want followers, you’ll have to follow people yourself. However, try not to follow too many people or everyone who follows you. Instead choose your followers carefully; be sure to follow people who have something worthwhile to say and share on your timeline. Do Upload Decent Pictures: Upload professional pictures on you, your company’s logo, your values, events your company’s has sponsored or taken part in. Give your followers the chance to get to know you on another level. Be aware of posting any offensive material and most importantly don’t just post pictures for the sake of posting. Do Socialize: The whole point of Twitter is interaction. Therefore, interact with your followers. Get to know them by retweeting, replying, mentioning and favoring their tweets. Furthermore, here are some Twitter Don’ts: Don’t Over Tweet: You don’t need to tweet every 10 seconds. A good principle to follow is the 80/20 rule, which means that 80% of your tweets must be about your community and supportive of others. 20% of your tweets can be about you and your achievements. If it is all about "Me" in your tweets, you will quickly start losing followers. Don’t Hashtag Every Topic: Do not add a hashtag (#) after every word in your tweet. People will find it irritating and will most likely begin to ignore you and the tweets you post. Don’t Forget to Retweet and @name: Other than tweeting itself, these are the foremost most important twitter actions. Don't forget to retweet something that's worth retweeting and don't forget to add @ before tagging someone. Make sure to use peak time for your tweets. Studies show that peak times for tweets is 5:00 pm. That means there is a large amount of activity on Twitter between 3:00 pm to 6:00 pm. That is the best time of day with the best click through ratio. Don’t Beg for Followers: Whatever you do, do not complain and whine to get people to follow you, it will just do the opposite. Bribing is a big ‘no no’ as well. Posting tweets asking people to follow you and in return you give them a sum of money will seriously damage your business reputation and may even land you in some legal trouble. Therefore be smart about how you operate you Twitter account. Share information and updates with your followers and follow the simple Do’s and Don’ts of Twitter.