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Web Designing & Internet Marketing Blog | IBIS
What Is SEO and How It Can Enhance Your Brand Name

What Is SEO and How It Can Enhance Your Brand Name

You might be familiar with the buzz word “SEO” which is also known as search engine optimization.  It is a form of internet marketing used to increase the traffic on websites by improving SERPs of major search terms on organic listings. SEO is a branch of Search Engine Marketing (SEM), through which websites are promoted in major search engines such as Google, Yahoo, Bing, etc. Websites, which are properly optimized for Google, get over 80% of online traffic and other search engines share rest of the percentage. There are two types to do SEM. First is inorganic or paid method PPC and second is organic or natural called “SEO”. Due to its long-term benefits, now most of the business owners are paying more attention towards SEO of their business websites in order to enhance the name of their brands online. So, marketing which is done via SEO efforts is best practice because you do not have to pay Google for getting traffic on your website unlike PPC marketing campaign. This article will elaborate some important SEO tactics that you can perform in order to promote your brand name online. These steps are as follow: 1.    Design an attractive and user friendly website for your company or business under the Google webmaster guidelines. 2.    Showcase your products and services clearly on your site and do not confuse people. 3.    After the completion of your website, you will have to submit it to the major search engines for optimization.  It is very important to submit a site which is fully operational and not in the process of construction. 4.    Make sure that you are creating links from websites related to your business. 5.    Use Forum posting, blog posting, guest posting, and get links with the anchor text of your company/brand name. 6.    In order to get natural links, use 40% brand name, 20% exact keywords, 20% long tail keywords and 20% open URL. 7.    Do viral marketing of web 2.0 sites and create different web 2.0 sites for your search terms. 8.    Create social profiles on social media networks of your business and then perform regular activities to generate social signals, which will help your keywords to rank well. So, above listed 8 steps are very important to follow in order to enhance your brand name online with the help of SEO.